Getsafe is disrupting insurance all around Europe. No more boring, never-ending paperwork—take care of all your insurance needs via app and file claims in under two minutes. Your new digital insurer will cover everything—from your bike and home contents, to your family's health and pension plans.
This brand speaks to digital natives and all those who are comfortable embracing tech as the solution to everyday problems. Operating in multiple European markets means having to develop a strong global brand, but also being able to cater to unique needs each country brings.
Getsafe's rich visual toolbox allows to effectively focus communication to cohorts and make sure they live in the know. Each product requires a unique voice and empowers a whole cohort to make smart life choices. The brand itself evolved during the last 4 years and got a refresh along the way to celebrate the achieved milestones.
Social Media
Social content strongly reflect the brand's values. The content is highly adapted to social trends and platform standards. Different pillars group different types of content into formats. Here's a small selection of some of them, created in 2023 following a brand refresh.
A collage of different Social Media assets done during the span of 2 years. As the brand evolved and its values evolved, the visual expression did too—a more vivid color palette was adopted and illustrations became more present.
Marketing campaigns
Marketing activities are heavily focused on performance marketing, including paid social. Campaigns rely on very specific input - product, target group age, country of origin, living situation etc. That allows for some effective creative work that takes into account platform specifics too - short attention span on social media and the need for immediate visual and copy hooks.
An extremely fun campaign which focuses on expats' main pain points in Germany
Animated ad showcasing a major USP - the app
(click to play)
A/B test for an expat-oriented awareness campaign, testing the newly-introduced illustration style
Private pension lead generation campaign
Some products are specifically customized to compete better in certain niches. In this case, the visual identity had to appeal to a young cohort at a very specific life point. The visuals are bold and flashy, while image choices reflect the target group and evoke moments of pure fun.
Visual identity for a cohort-based special product; landing page header and performance marketing (SoMe) ads
2020 brand
Design Studio's 2020 rebranding project brought a simplified asset toolbox with a rich color palette. Illustrations are scarce and mostly reserved for stickers, so typography, photography and motion become a major playground.
Market expansion communication teaser, 2020 rebrand
