Cyclocy is a project for bike-lovers! This new startup is still in the works, but I wanted to share the identity I've been working on for the last few weeks.
I love being able to participate in the construction of a brand from Day One - it makes research and development a lot more fun, unconstrained and organic!

As usual we started off with the logo and brand guidelines, but then we took it further by developing a visual language that includes mood symbols, app icons and a couple of charming characters to tell the story.

Stay tuned for more visual goodies and an explainer video
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